In this episode, Alex breaks down the complete workflow used to create the AI Marketing Navigator’s first fully AI-generated podcast episode (Episode 334). He walks through the entire process, from research and script development to avatar creation and final assembly, providing a practical guide for content creators looking to leverage AI for scaled content production.
Keywords
- AI-Generated Content
- Digital Twin
- HeyGen
- ElevenLabs
- Voice Cloning
- Content Scaling
- ChatGPT-4o
- Deep Research
- Video Avatar
- Claude AI
- Descript
- AI Script Development
- Content Workflow
- Podcast Automation
- Professional Voice Clone
- AI Disclosure
- Marketing Automation
- Video Content
- AI Ethics
- Content Production
- AI Marketing
Key Takeaways
Research and Script Foundation (ChatGPT-4o)
- Uses ChatGPT-4o for deep research on tech topics
- Requests bulleted format with citations for easy translation to script
- Allows AI to ask clarifying questions for better accuracy
- Ensures proper depth on topics like Sakana AI’s Continuous Thought Machines
- Provides foundation for human dictation rather than direct copying
- Creates comprehensive research base in minutes instead of hours
- Includes citations for fact-checking and credibility
Script Development Process
- Dictates script using research as reference point, not copying AI text
- Adds personal insights and conversational elements
- Uses Claude AI specifically for punctuation refinement
- Ensures natural speech patterns for AI voice synthesis
- Maintains human voice and perspective throughout content
- Recommends using Wispr Flow for dictation
- Emphasizes importance of punctuation for natural-sounding AI delivery
Avatar and Voice Creation (HeyGen + ElevenLabs)
- Creates hyperrealistic video avatar using HeyGen
- Leverages ElevenLabs professional voice clone for authentic voice
- Requires 30 minutes of personal audio for high-quality voice training
- Connects ElevenLabs to HeyGen via API integration
- Scripts automatically break into 2000-character segments
- Must select voice clone for each script segment individually
- Recommends listening to audio before submitting for production
- Provides options for different video formats (landscape vs. portrait)
Final Assembly and Distribution (Descript)
- Uses Descript for final editing
- Emphasizes importance of AI disclosure for ethical content
- Recommends constant disclosure elements (text overlays, verbal mentions)
- Suggests branded “I am AI” visual indicators for clips
- Details quality control process before publishing
- Completes entire workflow with minimal technical expertise required
- Allows for scaled content production with consistent quality
- Enables strategic deployment of digital twin for information-based content
Ethics and Implementation Considerations
- Stresses importance of transparency with audience about AI-generated content
- Suggests visual cues like “I am AI” t-shirts or on-screen text for clips
- Requests audience feedback on AI-generated content quality
- Positions AI twin as augmentation rather than replacement
- Describes content formats best suited for AI delivery
- Highlights time-saving benefits for content creators
- Emphasizes preserving human touch in strategic content areas
- Demonstrates practical implementation of AI for small business marketing