In this conversation, Shaheen Samavati shares her journey from journalism to content creation, emphasizing the importance of the editorial process. She discusses the challenges of creating content for diverse global markets and how her background in journalism aids in crafting resonant narratives. The integration of AI tools in content creation is explored, highlighting the transformative impact of AI on efficiency and localization. Shaheen also delves into the use of custom GPTs for maintaining brand voice and the evolving landscape of AI tools in marketing.
Keywords
journalism, content creation, AI tools, global publishing, storytelling, brand voice, multilingual content, marketing strategies, transcription, custom GPTs
Takeaways
– The editorial process is crucial for quality content creation.
– Companies need to approach content creation like publications.
– Understanding the audience is key to effective storytelling.
– AI tools can significantly streamline content production processes.
– Transcription tools are essential for repurposing audio content.
– Custom GPTs can enhance efficiency in repetitive content tasks.
– Training AI models requires extensive past content and terminology.
– The landscape of AI tools is rapidly evolving and consolidating.
– Brand voice can be maintained through tailored AI solutions.
– Marketing strategies must focus on storytelling for better adoption.
Links
https://www.linkedin.com/in/shaheensamavati/
